I'm not a conscious rapper, all those things we talk about, the struggle, the pain, the outlook to the future, keep your head up. I try to put all those positive things into a regular human character, which is myself.
J. ColeA lot of my music is just self-observation. Like telling you, "Oh man. What did I just do? How much did I just pay for this chain? Why did I do that? Wait a minute." Let me talk about that. Or like, the temptation. Let me talk about that. Let me observe myself.
J. Cole