I pay attention to lyrics and I know what rap fans care about. I try to write for the average listener and I'm conscious of the mainstream without selling out.
J. ColeI don't live for the accolades. I'm more so about the music. Making it, and putting it out. Those are the two best feelings.
J. ColeUsually I start with a beat, I start making a beat, and my producer side is making the beat. And on a good day, my rapper side will jump in and start the writing process - maybe come up with a hook or start a verse. Sometimes it just happens like that. A song like 'Lights Please' happens like that.
J. Cole