I don't want to do something that is so inside that only die-hard fans will appreciate.
J. J. AbramsIt's cool to be a nerd. There's a general understanding that smartphones didn't come from jocks. The digital age was foreseen by a group of short-sleeved, buttoned-down, white-shirted guys and their female equivalents designing the very stuff that's now ubiquitous.
J. J. AbramsWhen there's an authentic mystery, as opposed to just a question being asked, that's what makes you lean forward.
J. J. Abrams