Well, you know, going into any project, especially with a fan base as vocal and passionate as something as "Star Wars," you will have groups of people who will find issues with whatever it is you're doing. But our job was to tell the best story we could about characters that we loved, and we knew that we needed to go backwards to go forwards, and we needed to go back to a feeling and a place and a time.
J. J. AbramsI love the idea of anthropomorphizing machines. I love the idea of taking technology and giving it a personality.
J. J. AbramsIt's cool to be a nerd. There's a general understanding that smartphones didn't come from jocks. The digital age was foreseen by a group of short-sleeved, buttoned-down, white-shirted guys and their female equivalents designing the very stuff that's now ubiquitous.
J. J. AbramsAnd the parents who knew "Star Wars" could take kids and feel like they've gone back to a place that is familiar and yet found brand-new characters that took them somewhere they'd never been. And it was important me that we embrace that feeling, and you can call it retro, but I think it's what "Star Wars" is.
J. J. Abrams