I think you have a passion and an obsession for something when it's not necessarily ubiquitous.
J. J. AbramsWell, we knew that we wanted to tell a story that made bold choices, and one of those bold choices was meeting a storm trooper and seeing who this person was. That's something that had never been done.
J. J. AbramsI hope to make movies that are so small they don't need to make anything to be profitable.
J. J. AbramsAnd the parents who knew "Star Wars" could take kids and feel like they've gone back to a place that is familiar and yet found brand-new characters that took them somewhere they'd never been. And it was important me that we embrace that feeling, and you can call it retro, but I think it's what "Star Wars" is.
J. J. Abrams