To understand this whole area, you have to stop thinking like a viewer and start thinking like a network programming exec.
J. Michael StraczynskiI've always been kind of a mutt creatively. I started off in journalism, and I've actually done more police and procedural shows than I've ever done science fiction shows. I was on 'Murder She Wrote,' I was on 'Walker, Texas Ranger,' I was on 'Jake and the Fat Man.'
J. Michael StraczynskiWhen the Seinfeld show said it was going to be a show about nothing, everybody said it couldn't - wouldn't work. It did. Thor is about something, about that character finding his destiny, but it's not doing what was expected... and yet it's doing very well.
J. Michael StraczynskiThere's a rule of writing: if everything is funny, nothing is funny; if everything is sad, nothing is sad. You want that contrast.
J. Michael Straczynski