I am someone who tweets about what I have for breakfast, what I have for lunch, what I have for dinner, and for 99.99999 percent of the world, it's useless. It's meaningless. But for my mother, she loves it.

From a product standpoint, we want every touch point to feel magical. It inspires trust.

Your job as an executive is to edit, not write. It's OK to write once in a while but if you do it often there's a fundamental problem with the team. Every time you do something ask if you're writing or editing and get in the mode of editing.

What's interesting about Twitter and the influencers that someone follows - like, say, Shaquille O'Neal - is that they see someone who is using the exact same tools that they have access to, and I think that inspires this hope to be able to really engage with someone like him.

It's a matter of invitations versus context. Twitter is really good at providing context, like, I''m having coffee at Third Rail Coffee.' Foursquare is about invitations to places. In this respect Foursquare has started to replace Yelp for me.

My mom cares that I tweeted a picture of my breakfast. She's knows I'm eating and I'm safe.

Revolution looks at the intersection ahead and pushes people to do the right thing.