Making something simple is very difficult.

The first complaint we hear from everyone is: 'Why would I want to join this stupid useless thing and know what my brother's eating for lunch?' But that really misses the point because Twitter is fundamentally recipient-controlled - you choose to listen and you choose to leave. But you also choose what to put down and what to share.

The greatest lesson that I learned in all of this is that you have to start. Start now, start here, and start small. Keep it Simple.

Revolution looks at the intersection ahead and pushes people to do the right thing.

The interesting products out on the Internet today are not building new technologies. They're combining technologies. Instagram, for instance: Photos plus geolocation plus filters. Foursquare: restaurant reviews plus check-ins plus geo.

I loved couriers. You had this transfer of physical information happening throughout the city and the world. Someone picking up the package, putting it in a bag, going somewhere, taking it out of the bag, giving it to someone else. I thought that was so cool. I wanted to map it, to see that flow on a big screen.

IM is interesting because you look at your buddy list and, at a glance, see what your friends are listening to, what they're working on, what they're doing. The problem was that you were bound to the computer keyboard.