What's interesting about Twitter and the influencers that someone follows - like, say, Shaquille O'Neal - is that they see someone who is using the exact same tools that they have access to, and I think that inspires this hope to be able to really engage with someone like him.

All my days are themed. Monday is managementTuesday is product, engineering, and design. Wednesday is marketing, growth, and communications. Thursday is partnership and developers. Friday is company and cultureOn the days beginning with T, I start at Twitter in the morning, then go to Square in the afternoon. Sundays are for strategySaturday is a day off.

There's an entire universe in every single tweet, and it all really depends on the content as far as how it's going to spread.

From a product standpoint, we want every touch point to feel magical. It inspires trust.

Your job as an executive is to edit, not write. It's OK to write once in a while but if you do it often there's a fundamental problem with the team. Every time you do something ask if you're writing or editing and get in the mode of editing.

Revolution looks at the intersection ahead and pushes people to do the right thing.

A number of people in the United States, almost everyone, is using plastic cards to pay for things, but it's extremely difficult to accept these cards. So let's make it's easy and take more and more of the friction out as we can.