From a product standpoint, we want every touch point to feel magical. It inspires trust.

My goal is to simplify complexity. I just want to build stuff that really simplifies our base human interaction.

I'm less interested in how people are following each other and more interested in how they are following topics and tweets themselves. People are following more key words and concepts and more ideas and acting on those rather than individuals or organizations.

Amazing what people make up based on what they choose to see.

The strongest thing you can cultivate as an entrepreneur is to not rely on luck but cultivating an ability to recognize fortunate situations when they are occurring.

I spend 90% of my time with people who don't report to me, which also allows for serendipity, since I'm walking around the office all the time. You don't have to schedule serendipity. It just happens.

The first complaint we hear from everyone is: 'Why would I want to join this stupid useless thing and know what my brother's eating for lunch?' But that really misses the point because Twitter is fundamentally recipient-controlled - you choose to listen and you choose to leave. But you also choose what to put down and what to share.