The Bottom Line: If people don't LOVE our work, we will not be able to sell what we make.
Jack WhiteIt's hard for me to play seated theaters because people tend to sit down and get a little bit complacent, so it's less energy. It's just very dry and dead. People start to feel like they're watching a movie. The environment when they walk into it, it's not standing room only, smoking and drinking and rock 'n' roll. So it's a little bit dangerous to do that.
Jack White