Musically, though, you're a character and you're singing a song. If you're not your own character, you're the character in the song, most of the time. Even blues musicians, a lot of them who were the most realistic, at times, they were singing a song and portraying a character in the song. There's something to be said for getting involved in the emotion of a song, too, with the characters.
Jack WhiteAs an artist, you take things from your environment, and there's going to be a style coming out of your environment.
Jack WhiteI certainly wouldn't want a song that I'd already written to be used on a commercial. That seems strange.
Jack WhiteIn all my songs, I take on roles and play characters. It's a unique way to explore ideas and decisions I might not think or make in real life.
Jack WhitePlaying drums feels like coming home for me. Even during the White Stripes I thought: 'I'll do this for now, but I'm really a drummer.' That's what I'll put on my passport application.
Jack White