With the White Stripes we were trying to trick people into not realising we were playing the blues. We did not want to come off like white kids trying to play black music from 100 years ago so a great way to distract them was by dressing in red, white and black.

Musically, though, you're a character and you're singing a song. If you're not your own character, you're the character in the song, most of the time. Even blues musicians, a lot of them who were the most realistic, at times, they were singing a song and portraying a character in the song. There's something to be said for getting involved in the emotion of a song, too, with the characters.

I just think old old movies, they make you concentrate and pay attention so much more. They feel so warm. A lot of modern digital videotape, it's just too bright. Don't know why, it's not warm.

I was in a Montessori school. There was a drum circle with all the kids passing around a little bongo drum. I was the last person in the circle, and when it got to me I played 'Shave and a Haircut, Two Bits' - in front of all the parents. Blew the crowd away at five years old.

I say this often, THINK. There is something in life called common sense. Webster's says common sense is sound and prudent judgment based on a simple perception of the situation or facts. Perhaps this is why in 1776, Thomas Paine used these words as a title for the most famous pamphlet ever written.

Relationships of any kind are powerful, and they always influence an artist. It's inescapable.

I have very little interest in the bottom line or signing artists to help make the label profit. That's a lucky, unique position to be in, but it all comes out in the wash.