I think it takes a lot of trickery to keep up with the media and its perception of you. I don't know if I have it in me most of the time to care. The music is made first, and the interviews or photos to keep it alive come later as a necessary evil, I suppose.
Jack WhiteI'm always surprised when anything about the band connects. But I love the fact that it's hard for people to understand. We've said before that it's always been a great thing to get certain people to go away thinking, 'Oh dear, she can't play the drums!' 'Fine, if you think it's all a gimmick, go away!' It weeds out people who wouldn't care anyway.
Jack White