I think the media's the kind of thing where the truth doesn't win, because it's no fun. The truth's no fun.
Jack WhiteIt's harder to put yourself in a place where you could easily be seen as a fake. But that's more interesting to me.
Jack WhiteI certainly wouldn't want a song that I'd already written to be used on a commercial. That seems strange.
Jack WhiteI consider music to be storytelling, melody and rhythm. A lot of hip-hop has broken music down. There are no instruments and no songwriting. So you're left with just storytelling and rhythm. And the storytelling can be so braggadocious, you're just left with rhythm.
Jack White