I'm one of those people that you have to keep your eye on or I'll wander off into the woods and forget to come back.
Jack WhiteI certainly wouldn't want a song that I'd already written to be used on a commercial. That seems strange.
Jack WhiteAs an artist, you take things from your environment, and there's going to be a style coming out of your environment.
Jack WhiteFor new bands, I think a major label is the safest place to be. Independent labels are the ones getting away with murder. A lot of them are hobbyists who rip-off young bands, taking advantage of people who would never get signed to a major.
Jack WhiteWhen you put something out there into the world, there's all these words you don't want to hear, that you hope people don't say. I don't like anything that starts with 're' - like retro, reinvent, recreate - I hate that. It's always like living in the past - copying, emulating.
Jack WhiteThe main things to rebel against - over-production, too much technology, overthinking. It's a spoiled mentality; everything is too easy. If you want to record a song, you can buy Pro Tools and record four hundred guitar tracks. That leads to overthinking, which kills any spontaneity and the humanity of the performance.
Jack White