I wanted to be able to talk with people who have trade jobs and make records with them. I want to do more records with carpenters, electricians, people who specialize in even more bizarre trades that are off the beaten path.

I'd make a White Stripes record right now. I'd be in the White Stripes for the rest of my life. That band is the most challenging, important, fulfilling thing ever to happen to me. I wish it was still here. It's something I really, really miss.

Fifteen minutes of fame doesn't make a career. An article in a magazine, newspaper, interview on television or multiple print ads may stroke your ego, but nothing much else. An artist's career is a lifetime venture. Just because an artist is on top doesn't mean they are sheltered from a crash. As has been stated, the higher you climb, the harder you fall.

You can't steal an artist's songs and also tell him he can't license that music to a commercial.

I think the most important thing is to start with something that fits perfectly. Don't worry about having it in five colors.

Nashville has always felt perfect. I don't think Third Man Records could exist in any other town that I know of in America. Anything smaller or larger than the size of Nashville, and also the music - the attention that's paid to music in that town is sort of the right kind. It's not too hipster and it's not too fake; it's something in the middle, which is really good ground for a place like Third Man Records, that aims to be genre-less. It's great to be able to have that kind of access.

It's easy to learn but takes a lifetime to master.