I think it takes a lot of trickery to keep up with the media and its perception of you. I don't know if I have it in me most of the time to care. The music is made first, and the interviews or photos to keep it alive come later as a necessary evil, I suppose.
Jack WhiteI keep guitars that are, you know, the neck's a little bit bent and it's a little bit out of tune. I want to work and battle it and conquer it and make it express whatever attitude I have at that moment. I want it to be a struggle.
Jack White