Nashville has always felt perfect. I don't think Third Man Records could exist in any other town that I know of in America. Anything smaller or larger than the size of Nashville, and also the music - the attention that's paid to music in that town is sort of the right kind. It's not too hipster and it's not too fake; it's something in the middle, which is really good ground for a place like Third Man Records, that aims to be genre-less. It's great to be able to have that kind of access.
Jack WhiteThere are distractions, all around. There's so much media, for a young kid to battle against, to get to something soulful. You have to make a decision, on your own, what you can take from these people, if you can dig deeper. It's nice to be able to let people dig deeper.
Jack WhiteI think the media's the kind of thing where the truth doesn't win, because it's no fun. The truth's no fun.
Jack WhiteThe secret is planning your work and working your plan. If you don't know where you are going, how will you know when you arrive? You can't stumble upon your destination.
Jack WhiteI hate irony, particularly when it is used because there isn't any message or to hide that someone hasn't any story to tell. Just like when someone only spews out a stack of cool words which don't mean anything and then has the gall to call it art. I always want to create a bridge between us and the listener, and I want it to be so that kids want to create for themselves a story or a context of the words.
Jack White