I have very little interest in the bottom line or signing artists to help make the label profit. That's a lucky, unique position to be in, but it all comes out in the wash.
Jack WhiteIt's funny because when you do become successful, you're forced to look backwards and try to crawl back into the womb where you first started to create.
Jack WhiteMusically, though, you're a character and you're singing a song. If you're not your own character, you're the character in the song, most of the time. Even blues musicians, a lot of them who were the most realistic, at times, they were singing a song and portraying a character in the song. There's something to be said for getting involved in the emotion of a song, too, with the characters.
Jack WhiteNowadays, everybody assumes, when the wake up in the morning, if they have a question, it will get answered. Because they have the internet. No matter what the question is, someone will answer their question.
Jack WhiteI consider music to be storytelling, melody and rhythm. A lot of hip-hop has broken music down. There are no instruments and no songwriting. So you're left with just storytelling and rhythm. And the storytelling can be so braggadocious, you're just left with rhythm.
Jack WhiteThe main things to rebel against - over-production, too much technology, overthinking. It's a spoiled mentality; everything is too easy. If you want to record a song, you can buy Pro Tools and record four hundred guitar tracks. That leads to overthinking, which kills any spontaneity and the humanity of the performance.
Jack White