Well, I sort of don't trust anybody who doesn't like Led Zeppelin.

It seemed like there was no control over it. I think certain things just popped. God was blessing us in telling us that certain things were going the way they were supposed to go.

It's harder to put yourself in a place where you could easily be seen as a fake. But that's more interesting to me.

If you're asking if I would be foolish enough, or insulting enough, to write about people in my life that I respect and sell it to the masses as a "break-up song," I can't imagine doing that to people I love.

Well, I sort of don't trust anybody who doesn't like Led Zeppelin.

Musically, though, you're a character and you're singing a song. If you're not your own character, you're the character in the song, most of the time. Even blues musicians, a lot of them who were the most realistic, at times, they were singing a song and portraying a character in the song. There's something to be said for getting involved in the emotion of a song, too, with the characters.

With the White Stripes we were trying to trick people into not realising we were playing the blues. We did not want to come off like white kids trying to play black music from 100 years ago so a great way to distract them was by dressing in red, white and black.