Sometimes you just get in there and force yourself to work, and maybe something good will come out, ya know? Deadlines and things make you creative. Opportunity and telling yourself you have all the time in the world, all the money in the world, all the colors in the palette, anything you want-that just kills creativity.
Jack WhiteI can't imagine being anything creative in a major town because everybody's doing the same exact thing you're doing. How can you not get confused about what you yourself are doing?
Jack WhiteNashville has always felt perfect. I don't think Third Man Records could exist in any other town that I know of in America. Anything smaller or larger than the size of Nashville, and also the music - the attention that's paid to music in that town is sort of the right kind. It's not too hipster and it's not too fake; it's something in the middle, which is really good ground for a place like Third Man Records, that aims to be genre-less. It's great to be able to have that kind of access.
Jack White