I'm always surprised when anything about the band connects. But I love the fact that it's hard for people to understand. We've said before that it's always been a great thing to get certain people to go away thinking, 'Oh dear, she can't play the drums!' 'Fine, if you think it's all a gimmick, go away!' It weeds out people who wouldn't care anyway.
Jack WhiteThe Bottom Line: If people don't LOVE our work, we will not be able to sell what we make.
Jack WhiteThere are distractions, all around. There's so much media, for a young kid to battle against, to get to something soulful. You have to make a decision, on your own, what you can take from these people, if you can dig deeper. It's nice to be able to let people dig deeper.
Jack White