To the ideal of high consumption and the downgrading of spiritual values corresponds a conception of injustice that centers exclusively on the problem of consumption; and equality in consumption cannot be achieved except by violence.

For the word is dialectical in itself and at the same time is integrated into the whole of existence. By this I mean that the word is intended to be lived.

Again I want to emphasize that the study of propaganda must be conducted within the context of a technological society. Propaganda is called upon to solve problems created by technology, to play on maladjustments, and to integrate the individual into a technological world.

Education no longer has a humanist end or any value in itself; it has only one goal, to create technicians.

What we are witnessing at the moment is a rearrangement of the world in an intermediate stage; the change is not in the use of a natural force but in the application of technique to all spheres of life.

To the ideal of high consumption and the downgrading of spiritual values corresponds a conception of injustice that centers exclusively on the problem of consumption; and equality in consumption cannot be achieved except by violence.

Propaganda tries first of all to create conditioned reflexes in the individual so that certain words, signs, or symbols, even certain persons or facts, provoke unfailing reactions...The important thing is that when the time is ripe, the individual can be thrown into action by the utilization of the psychological levers that have been set up.