It was with the Industrial Revolution, as society plunged ever more eagerly into the conquest of material riches and bent all its energies to the accumulation of goods, that material poverty became a major problem. Obviously, this meant abandonment or downgrading of spiritual values, virtue, etc. To share or not to share in the increase of the collective wealth-this was the Number One question. It was the desire to acquire wealth that prompted the poor to start fighting.

Totalitarianism extends to whatever touches it...psychological technique, as it operates in the army or in a great industrial plant, entails a direct action on the family. It involves a psychological adaptation of family life to military or industrial methods, supervision of family life, and training family life for military or industrial service. Technique can leave nothing untouched in a civilization. Everything is its concern. Technique, which is destroying all other civilizations, is more than a simple mechanism: it's a whole civilization in itself.

One thing, however, is sure: unless Christians fulfill their prophetic role, unless they become the advocates and defenders of the truly poor, witness to their misery, then, infallibly, violence will suddenly break out. In one way or another 'their blood cries to heaven,' and violence will seem the only way out. It will be too late to try to calm them and create harmony.

Propaganda must not concern itself with what is best in man - the highest goals humanity sets for itself, its noblest and most precious feelings. Propaganda does not aim to elevate man, but to make him serve. It must therefore utilize the most common feelings, the most widespread ideas, the crudest patterns, and in so doing place itself on a very low level with regard to what it wants man to do and to what end. Hate, hunger, and pride make better levers of propaganda than do love or impartiality.

According to the International Institute for Environment and Development, the annual amount spent globally on advertising aimed at increasing consumption topped $430 billion in 1998.Consumer capitalism is dedicated to the proposition that production is good in itself, no matter what is produced. The net effect is the massive production of absurd, empty and useless items which are nevertheless utterly serious since we earn our living from them, and dedicate our leisure time to them.

Propaganda tries first of all to create conditioned reflexes in the individual so that certain words, signs, or symbols, even certain persons or facts, provoke unfailing reactions...The important thing is that when the time is ripe, the individual can be thrown into action by the utilization of the psychological levers that have been set up.

The qualities which technique requires for its advance are precisely those characteristics of a technical order which do not represent indivisual intelligence...The individual, in order to make use of technical instruments, no longer needs to know about his civilization.