Modern technology has become a total phenomenon for civilization, the defining force of a new social order in which efficiency is no longer an option but a necessity imposed on all human activity.
Jacques EllulWhen God picks out a man and speaks to him, it is to engage him in a work, an action. Nowhere in Scripture do we find indeterminate or purely mystical vocation.
Jacques EllulAgain I want to emphasize that the study of propaganda must be conducted within the context of a technological society. Propaganda is called upon to solve problems created by technology, to play on maladjustments, and to integrate the individual into a technological world.
Jacques EllulPropaganda's content increasingly resembles information. It has even clearly been proved that a violent, excessive, shock-provoking propaganda texts leads ultimately to less conviction and participation. The listeners critical powers decrease if the propaganda message is more rational and less violent.
Jacques Ellul