The individual who is the servant of technique must be completely unconscious of himself.
Jacques EllulWe are not to make the Torah into God Himself, nor the Bible into a "paper pope." The Bible is only the result of the Word of God. We can experience the return of the Word of God in the here and now, the perpetual return of the actual, living, indisputable Word of God that makes possible the act of witnessing, but we should never think of the Bible as any sort of talisman or oracle constantly at our disposal that we need only open and read to be in relation to the Word of God and God Himself.
Jacques EllulPropaganda's content increasingly resembles information. It has even clearly been proved that a violent, excessive, shock-provoking propaganda texts leads ultimately to less conviction and participation. The listeners critical powers decrease if the propaganda message is more rational and less violent.
Jacques EllulNo technique is possible when men are free. Technique requires predictability and, no less, exactness of prediction. It is necessary, then, that technique prevail over the human being.
Jacques Ellul