Propaganda must not concern itself with what is best in man - the highest goals humanity sets for itself, its noblest and most precious feelings. Propaganda does not aim to elevate man, but to make him serve. It must therefore utilize the most common feelings, the most widespread ideas, the crudest patterns, and in so doing place itself on a very low level with regard to what it wants man to do and to what end. Hate, hunger, and pride make better levers of propaganda than do love or impartiality.
Jacques EllulGod is always present, always available. At whatever moment in which one turns to him the prayer is received, is heard, is authenticated, for it is God who gives our prayer its value and its character, not our interior dispositions, not our fervor, not our lucidity. The prayer which is pronounced for God and accepted by him becomes, by that very fact, a true prayer.
Jacques EllulThe goal of modern propaganda is no longer to transform opinion but to arouse an active and mythical belief
Jacques EllulFreedom is completely without meaning unless it is related to necessity, unless it represents victory over necessity.
Jacques Ellul