Propaganda tries first of all to create conditioned reflexes in the individual so that certain words, signs, or symbols, even certain persons or facts, provoke unfailing reactions...The important thing is that when the time is ripe, the individual can be thrown into action by the utilization of the psychological levers that have been set up.
Jacques EllulIf I rule out violent anarchism, there remains pacifist, anti-nationalist, anti-capitalist, moral, and anti-democratic anarchism (i.e., that which is hostile to the falsified democracy of bourgeois states). There remains the anarchism which acts by means of persuasion, by the creation of small groups and networks, denouncing falsehood and oppression, aiming at a true overturning of authorities of all kinds as people at the bottom speak and organize themselves.
Jacques EllulThe goal of modern propaganda is no longer to transform opinion but to arouse an active and mythical belief
Jacques EllulTechnique has taken over the whole of civilization. Death, procreation, birth all submit to technical efficiency and systemization.
Jacques EllulThe propagandist must utilize all of the technical means at his disposal - the press, radio, TV, movies, posters, meetings, door-to-door canvassing...There is no propaganda as long as one makes use, in a sporadic fashion and at random, of a newspaper article here, a poster or radio program there.
Jacques Ellul