According to the International Institute for Environment and Development, the annual amount spent globally on advertising aimed at increasing consumption topped $430 billion in 1998.Consumer capitalism is dedicated to the proposition that production is good in itself, no matter what is produced. The net effect is the massive production of absurd, empty and useless items which are nevertheless utterly serious since we earn our living from them, and dedicate our leisure time to them.
Jacques EllulThe goal of modern propaganda is no longer to transform opinion but to arouse an active and mythical belief
Jacques EllulHuman life as a whole is not inundated by technique. It has room for activities that are not rationally or systematically ordered. But the collision between spontaneous activities and technique is catastrophic for the spontaneous activities.
Jacques EllulIf the ruler wants to play the game by himself and follow secret policies, he must present a decoy to the masses. He cannot escape the mass; but he can draw between himself and that mass an invisible curtain, a screen, on which the mass will see projected the mirage of some politics, while the real politics are being made behind it.
Jacques EllulChristians were never meant to be normal. Weโve always been holy troublemakers, weโve always been creators of uncertainty, agents of dimension thatโs incompatible with the status quo; we do not accept the world as it is, but we insist on the world becoming the way that God wants it to be. And the Kingdom of God is different from the patterns of this world.
Jacques EllulIt was with the Industrial Revolution, as society plunged ever more eagerly into the conquest of material riches and bent all its energies to the accumulation of goods, that material poverty became a major problem. Obviously, this meant abandonment or downgrading of spiritual values, virtue, etc. To share or not to share in the increase of the collective wealth-this was the Number One question. It was the desire to acquire wealth that prompted the poor to start fighting.
Jacques Ellul