The propagandist must utilize all of the technical means at his disposal - the press, radio, TV, movies, posters, meetings, door-to-door canvassing...There is no propaganda as long as one makes use, in a sporadic fashion and at random, of a newspaper article here, a poster or radio program there.

The fact of knowing how to read is nothing, the whole point is knowing what to read.

If man--if each one of us--abdicates his responsibilities with regard to values; if each one of us limits himself to leading a trivial existence in a technological civilization, with greater adaptation and increasing success as his sole objectives; if we do not even consider the possibility of making a stand against these determinants, then everything will happen as I have described it, and the determinates will be transformed into inevitabilities.

Again I want to emphasize that the study of propaganda must be conducted within the context of a technological society. Propaganda is called upon to solve problems created by technology, to play on maladjustments, and to integrate the individual into a technological world.

If the ruler wants to play the game by himself and follow secret policies, he must present a decoy to the masses. He cannot escape the mass; but he can draw between himself and that mass an invisible curtain, a screen, on which the mass will see projected the mirage of some politics, while the real politics are being made behind it.

Modern technology has become a total phenomenon for civilization, the defining force of a new social order in which efficiency is no longer an option but a necessity imposed on all human activity.

Enclosed within his artificial creation, man finds that there is “no exit”; that he cannot pierce the shell of technology again to find the ancient milieu to which he was adapted for hundreds of thousands of years . In our cities there is no more day or night or heat or cold. But there is overpopulation, thralldom to press and television, total absence of purpose. All men are constrained by means external to them to ends equally external. The further the technical mechanism develops that allows us to escape natural necessity, the more we are subjected to artificial technical necessities.