Again I want to emphasize that the study of propaganda must be conducted within the context of a technological society. Propaganda is called upon to solve problems created by technology, to play on maladjustments, and to integrate the individual into a technological world.

The fact of knowing how to read is nothing, the whole point is knowing what to read.

One thing, however, is sure: unless Christians fulfill their prophetic role, unless they become the advocates and defenders of the truly poor, witness to their misery, then, infallibly, violence will suddenly break out. In one way or another 'their blood cries to heaven,' and violence will seem the only way out. It will be too late to try to calm them and create harmony.

Freedom is completely without meaning unless it is related to necessity, unless it represents victory over necessity.

No technique is possible when men are free. Technique requires predictability and, no less, exactness of prediction. It is necessary, then, that technique prevail over the human being.

Propaganda begins when dialogue ends.

In sum, thought and reflection have been rendered thoroughly pointless by the circumstances in which modern men and women live and act.