If man--if each one of us--abdicates his responsibilities with regard to values; if each one of us limits himself to leading a trivial existence in a technological civilization, with greater adaptation and increasing success as his sole objectives; if we do not even consider the possibility of making a stand against these determinants, then everything will happen as I have described it, and the determinates will be transformed into inevitabilities.
Jacques EllulThe orchestration of press, radio and television to create a continuous, lasting and total environment renders the influence of propaganda virtually unnoticed precisely because it creates a constant environment.
Jacques EllulEnclosed within his artificial creation, man finds that there is โno exitโ; that he cannot pierce the shell of technology again to find the ancient milieu to which he was adapted for hundreds of thousands of years . In our cities there is no more day or night or heat or cold. But there is overpopulation, thralldom to press and television, total absence of purpose. All men are constrained by means external to them to ends equally external. The further the technical mechanism develops that allows us to escape natural necessity, the more we are subjected to artificial technical necessities.
Jacques EllulFor the word is dialectical in itself and at the same time is integrated into the whole of existence. By this I mean that the word is intended to be lived.
Jacques EllulEveryone has been taught that technique is an application of science.... This traditional view is radically false. It takes into account only a single category of science and only a short period of time
Jacques EllulThe propagandist must utilize all of the technical means at his disposal - the press, radio, TV, movies, posters, meetings, door-to-door canvassing...There is no propaganda as long as one makes use, in a sporadic fashion and at random, of a newspaper article here, a poster or radio program there.
Jacques Ellul