Propaganda begins when dialogue ends.

Propaganda begins when dialogue ends.

Propaganda must not concern itself with what is best in man - the highest goals humanity sets for itself, its noblest and most precious feelings. Propaganda does not aim to elevate man, but to make him serve. It must therefore utilize the most common feelings, the most widespread ideas, the crudest patterns, and in so doing place itself on a very low level with regard to what it wants man to do and to what end. Hate, hunger, and pride make better levers of propaganda than do love or impartiality.

Human life as a whole is not inundated by technique. It has room for activities that are not rationally or systematically ordered. But the collision between spontaneous activities and technique is catastrophic for the spontaneous activities.

The machine is a tool. But it is not a neutral tool. We are deeply influenced by the machine while using it.

The qualities which technique requires for its advance are precisely those characteristics of a technical order which do not represent indivisual intelligence...The individual, in order to make use of technical instruments, no longer needs to know about his civilization.

The intellectual who wants to do her work properly must today go back to the starting point: the woman whom she knows, and first of all to herself. It is at that level, and at no other, that she ought to begin to think about the world situation.