A general principle for all user interface design is to go through all of your design elements and remove them one at a time.

The system should always keep users informed about what is going on, through appropriate feedback within reasonable time.

At most project meetings, everyone has a seat at the table except the poor victims who will have to operate the technology.

On the Web, all advantages are temporary, and you must keep innovating to stay ahead

Windows '98 is so similar to Windows '95 because Apple hasn't invented anything worth copying since 1995.

People have to want to change before there's any chance of helping them do so.

Throughout this book, we've been evangelizing simplicity, but ironically, the practice of simplicity is not simple. It is easy to build a bulky design by adding layer upon layer of navigation and features; it's much more difficult to create simple, graceful designs. Paring designs to essential elements while maintaining elegance and functionality requires courage and discipline.