A general principle for all user interface design is to go through all of your design elements and remove them one at a time.

...the book is a manifesto to make the Web atone for the sins of computers and regain a level of simplicity that can put humanity at peace with its tools once again.

The more users' expectations prove right, the more they will feel in control of the system and the more they will like it.

Windows '98 is so similar to Windows '95 because Apple hasn't invented anything worth copying since 1995.

Designers are not users.

On the Web, all advantages are temporary, and you must keep innovating to stay ahead

Inadequate use of usability engineering methods in software development projects have been estimated to cost the US economy about $30 billion per year in lost productivity.