What we learned is money doesn't grow on trees.

Developing fewer features allows you to conserve development resources and spend more time refining those features that users really need. Fewer features mean fewer things to confuse users, less risk of user errors, less description and documentation, and therefore simpler Help content. Removing any one feature automatically increases the usability of the remaining ones.

At most project meetings, everyone has a seat at the table except the poor victims who will have to operate the technology.

Designers are not users.

Usability rules the web. Simply stated, if the customer can't find a product, then he or she will not buy it.

Diversity is power on the Web. Big sites may be bigger, but smaller sites will keep scoring higher for specialized topics, both in terms of their connections with users and in terms of each visit's commercial value.

Ultimately, users visit your website for its content. Everything else is just the backdrop.