Even the best designers produce successful products only if their designs solve the right problems. A wonderful interface to the wrong features will fail.

In the attention economy, anyone trying to connect with an audience must treat the user's time as the ultimate resource.

At most project meetings, everyone has a seat at the table except the poor victims who will have to operate the technology.

A bad website is like a grumpy salesperson.

Clear content, simple navigation and answers to customer questions have the biggest impact on business value. Advanced technology matters much less.

Developing fewer features allows you to conserve development resources and spend more time refining those features that users really need. Fewer features mean fewer things to confuse users, less risk of user errors, less description and documentation, and therefore simpler Help content. Removing any one feature automatically increases the usability of the remaining ones.

Users are not designers.