The usability tests we have conducted during the last year have shown an increasing reluctance among users to accept innovations in Web design. The prevailing attitude is to request designs that are similar to everything else people see on the Web.

The usability tests we have conducted during the last year have shown an increasing reluctance among users to accept innovations in Web design. The prevailing attitude is to request designs that are similar to everything else people see on the Web.

Clear content, simple navigation and answers to customer questions have the biggest impact on business value. Advanced technology matters much less.

Usability rules the web. Simply stated, if the customer can't find a product, then he or she will not buy it.

Information Overload = "information pollution"

Designers are not users.

...pay attention to what users do, not what they say.