Everything we think about regarding sustainability - from energy to agriculture to manufacturing to population - has a water footprint. Almost all of the water on Earth is salt water, and the remaining freshwater supplies are split between agricultural use and human use - as well as maintaining the existing natural environment.
Jamais CascioNearly every communication method we invent eventually conveys unwanted commercial messages.
Jamais CascioTrying to do what your competitors are doing but basically a little bit better is probably not going to be the winning strategy. The problem is finding what your competitors wouldnt even consider doing.
Jamais Cascio