The idea of sustainability can imply there is one perfect, unchanging future, if only we could work out how to get there. Resilience might be more useful, in that it assumes a dynamic environment and that perfection is impossible. You need to design systems to accommodate failure rather than eliminate it. By trying to be perfect, many visions of sustainability are quite brittle
Jamais CascioTrying to do what your competitors are doing but basically a little bit better is probably not going to be the winning strategy. The problem is finding what your competitors wouldnt even consider doing.
Jamais Cascio