In writing the new films, I’ve come to realize that AVATAR’s world, story and characters have become even richer than I anticipated, and it became apparent that two films would not be enough to capture everything I wanted to put on screen.
James CameronJames Cameron doesn't do what James Cameron does for James Cameron. James Cameron does what James Cameron does because James Cameron is... James Cameron.
James CameronJack: Rose! You're so stupid. Why did you do that, huh? You're so stupid, Rose. Why did you do that? Why? Rose: You jump, I jump, right? Jack: Right. Rose: Oh God! I couldn't go. I couldn't go, Jack. Jack: It's all right. We'll think of something. Rose: At least I'm with you.
James CameronI think "Avatar" is kind of a unique category where people are enjoying the unique theatrical experience even though they may have seen it on the small screen. They want to have that immersive, transportive experience. "2001: A Space Odyssey" played for three years at the Loews cinema in Toronto. I remember that. It just kept playing. People wanted to return to that experience. That may not be the best example because I think "2001" took 25 years to break even.
James Cameron