Action is a way of externalizing an emotional state. You might not be running, leaping, climbing and doing all that. But, the way you create that emotional state in a movie is by having the characters have physical jeopardy that they have to work against.
James CameronIn writing the new films, Iโve come to realize that AVATARโs world, story and characters have become even richer than I anticipated, and it became apparent that two films would not be enough to capture everything I wanted to put on screen.
James CameronI donโt feel that Iโm making movies for iPhones. If someone wants to watch it on an iPhone, Iโm not going to stop them, especially if theyโre paying for it, but I donโt recommend it. I think itโs dumb, when you have characters that are so small in the frame that theyโre not visible. Iโm trying to make an epic.
James CameronDon't get seduced by your own stuff. Don't get high on your own supply. The hardest thing as a filmmaker is when you're watching a film that you've worked on for several years. You know every frame so intimately that holding lots of the objectivity of a new viewer who has just seen it for the first time is the hardest thing. Every aesthetic decision you make - and you make thousands of them every day, have to - in theory, must be done from you being a blank slate. You almost have to run a program, like a mind wipe, every time you watch the movie.
James Cameron