I don't just want to be associated with a few good 3D movies and the audience is saying all of the other ones are crap.

Action is a way of externalizing an emotional state. You might not be running, leaping, climbing and doing all that. But, the way you create that emotional state in a movie is by having the characters have physical jeopardy that they have to work against.

Rose: You have a gift Jack, you do. You see people. Jack: I see you. Rose: And? Jack: You wouldn't have jumped.

The film industry is about saying 'no' to people, and inherently you cannot take 'no' for an answer.

Jack: Rose! You're so stupid. Why did you do that, huh? You're so stupid, Rose. Why did you do that? Why? Rose: You jump, I jump, right? Jack: Right. Rose: Oh God! I couldn't go. I couldn't go, Jack. Jack: It's all right. We'll think of something. Rose: At least I'm with you.

I'm hopeful that we'll be able to study the ocean before we destroy it.

Usually, when you go to a movie, your consciousness floats above the film. 3D sucks you in and makes it a visceral experience.