Avatar is the most high tech film in terms of its execution, dealing with essentially a very low tech subject; which is our relationship with nature...and in fact the irony is that the film is about our relationship with nature and how our technological civilization has taken us several removes away from a truly natural existence and the consequences of that to us.

I'm willing to engage or indulge real ideas, but if we don't do something [about global warming], we're all going to die! What's it going to take, a big f--ing disaster with all kinds of people dying? We need to change our priorities fast.

Hope is not a strategy. Luck is not a factor. Fear is not an option.

We have a great responsibility. Whatever we make will become the truth, the visual reality that a generation will accept.

I watched a couple of really bad directors work, and I saw how they completely botched it up and missed the visual opportunities of the scene when we had put things in front of them as opportunities. Set pieces, props and so on.

Rose: You're crazy. Jack: That's what everybody says but, with all due respect, Miss, I'm not the one hanging off the back of a ship here. Come on. C'mon, give me your hand. You don't want to do this.

If you want to move through a virtual reality it’s called a video game, it’s been around forever.