Avatar is the most high tech film in terms of its execution, dealing with essentially a very low tech subject; which is our relationship with nature...and in fact the irony is that the film is about our relationship with nature and how our technological civilization has taken us several removes away from a truly natural existence and the consequences of that to us.
James CameronWe have a great responsibility. Whatever we make will become the truth, the visual reality that a generation will accept.
James CameronI watched a couple of really bad directors work, and I saw how they completely botched it up and missed the visual opportunities of the scene when we had put things in front of them as opportunities. Set pieces, props and so on.
James CameronBut failure has to be an option in art and in exploration - because it's a leap of faith. And no important endeavor that required innovation was done without risk. You have to be willing to take those risks.
James CameronI mean, you have to be able - you have to have made the commitment within yourself to do whatever it takes to get the job done and to try to inspire other people to do it, because obviously the first rule is you can't do it by yourself.
James Cameron