I set my goals way higher than the achievable. And when I fail, I fail at a very high level. That's my process. It's really demented, but it actually works. When you are aiming really high and doing something new, you must be also prepared to fail, learn from your mistakes and begin with a new plan. More motivated than before.
James CameronI think "Avatar" is kind of a unique category where people are enjoying the unique theatrical experience even though they may have seen it on the small screen. They want to have that immersive, transportive experience. "2001: A Space Odyssey" played for three years at the Loews cinema in Toronto. I remember that. It just kept playing. People wanted to return to that experience. That may not be the best example because I think "2001" took 25 years to break even.
James CameronLiterary science fiction is a very, very narrow band of the publishing business. I love science fiction in more of a pop-culture sense. And by the way, the line between science fiction and reality has blurred a lot in my life doing deep ocean expeditions and working on actual space projects and so on. So I tend to be more fascinated by the reality of the science-fiction world in which we live.
James CameronThere is a hugely underserved population out there... those who are the least capable of paying pay the highest.
James Cameron