I think "Avatar" is kind of a unique category where people are enjoying the unique theatrical experience even though they may have seen it on the small screen. They want to have that immersive, transportive experience. "2001: A Space Odyssey" played for three years at the Loews cinema in Toronto. I remember that. It just kept playing. People wanted to return to that experience. That may not be the best example because I think "2001" took 25 years to break even.

Jack: Rose! You're so stupid. Why did you do that, huh? You're so stupid, Rose. Why did you do that? Why? Rose: You jump, I jump, right? Jack: Right. Rose: Oh God! I couldn't go. I couldn't go, Jack. Jack: It's all right. We'll think of something. Rose: At least I'm with you.

I love it when I have a nightmare to me that means I got my money's worth out of that eight hours

I set my goals way higher than the achievable. And when I fail, I fail at a very high level. That's my process. It's really demented, but it actually works. When you are aiming really high and doing something new, you must be also prepared to fail, learn from your mistakes and begin with a new plan. More motivated than before.

Every time my cameras go out on a movie, we learn something new and then we take what we learn and we put it into the next generation of the cameras so we're constantly improving. It's kind of like building a race car, racing it, then running back to the shop and working on the engine some more and tinkering with it to improve it.

Don't get seduced by your own stuff. Don't get high on your own supply. The hardest thing as a filmmaker is when you're watching a film that you've worked on for several years. You know every frame so intimately that holding lots of the objectivity of a new viewer who has just seen it for the first time is the hardest thing. Every aesthetic decision you make - and you make thousands of them every day, have to - in theory, must be done from you being a blank slate. You almost have to run a program, like a mind wipe, every time you watch the movie.

The magic doesn't come from within the director's mind, it comes from within the hearts of the actors.