The magazine was being started by a company that had no experience in business magazine publishing. It was a little difficult to get people to sort of buy into it and to join the staff, but we did.

There certainly was a lot of potential in the air for doing a magazine which focused on the way business, in particular, was being transformed by the Internet.

People who say that the Internet is the bubble are incredibly misguided.

Rock stars are incredibly energizing to me.

You have to remember a lot of business is very cyclical.

Business 2.0 was hugely profitable last year, and will be profitable this year.

The magazine was being started by a company that had no experience in business magazine publishing. It was a little difficult to get people to sort of buy into it and to join the staff, but we did.