It's the unlikely juxtaposition of creativity and logic which causes the wooliness and confusion around the term 'innovation'. Everybody wants to be innovative; many companies and ideas are proclaimed to be innovative and no one doubts that innovation is a money spinner. And, thus, we are all looking for the magic formula. Well, here you go: Creativity + Iterative Development = Innovation.

I just want things to work properly.

I just think things should work properly.

You need a stubborn belief in an idea in order to see it realised.

When decisions on nuclear power stations and runways are delayed and the government dilly-dallies, people think they aren't important.

Stumbling upon the next great invention in an 'ah-ha!' moment is a myth.

We need to encourage investors to invest in high-technology startups.