Nobody wants the expenditure of a lease on a factory which lasts 21 years. You can't plan 21 years ahead.

The computer dictates how you do something, whereas with a pencil you're totally free.

If robots are to clean our homes, they'll have to do it better than a person.

Cordless vacuums are designed for quick jobs, but you need enough power to do the job; you don't want the power waning over time.

If you can't be unconventional, be obtuse. Be deliberately obtuse, because there are 5 billion people out there thinking in train tracks, and thinking what they have been taught to think.

Apartments are getting smaller on a whole. Houses are getting smaller. People don't need great big vacuums anymore.

It's the unlikely juxtaposition of creativity and logic which causes the wooliness and confusion around the term 'innovation'. Everybody wants to be innovative; many companies and ideas are proclaimed to be innovative and no one doubts that innovation is a money spinner. And, thus, we are all looking for the magic formula. Well, here you go: Creativity + Iterative Development = Innovation.