[M]anufacturing, science and engineering are ... incredibly creative. I'd venture to say more so than creative advertising agencies and things that are known as the creative industries.

Having a good idea is one thing, but persuading other people to buy it is quite another. Good inventors are polymaths: they think with their hands and their brains. They're experts in design, engineering and business.

It's the unlikely juxtaposition of creativity and logic which causes the wooliness and confusion around the term 'innovation'. Everybody wants to be innovative; many companies and ideas are proclaimed to be innovative and no one doubts that innovation is a money spinner. And, thus, we are all looking for the magic formula. Well, here you go: Creativity + Iterative Development = Innovation.

The computer dictates how you do something, whereas with a pencil you're totally free.

Emerging markets are hugely important.

Companies are not ingenious, it's the people in them that are.

The media thinks that you have to make science sexy and concentrate on themes such as rivalry and the human issues.