If you want to do something different, youโre going to come up against a lot of naysayers.
James DysonSuccesses teach you nothing. Failures teach you everything. Making mistakes is the most important thing you can do.
James DysonIn the past, the U.K. got away with selling things that weren't unusual. Now it's no use trying to export without having something that's unusual and better.
James DysonFar too few designers put any thought into usability, ending up with a great product that's completely inaccessible.
James DysonIf you invent something, you're doing a creative act. It's like writing a novel or composing music. You put your heart and soul into it, and money. It's years of your life, it's your house remortgaged, huge emotional investment and financial investment.
James DysonWeโre taught to do things the right way. But if you want to discover something that other people havenโt, you need to do things the wrong way. Initiate a failure by doing something thatโs very silly, unthinkable, naughty, dangerous. Watching why that fails can take you on a completely different path. Itโs exciting, actually. To me, solving problems is a bit like a drug. Youโre on it, and you canโt get off.
James Dyson