After the idea, there is plenty of time to learn the technology

We’re taught to do things the right way. But if you want to discover something that other people haven’t, you need to do things the wrong way. Initiate a failure by doing something that’s very silly, unthinkable, naughty, dangerous. Watching why that fails can take you on a completely different path. It’s exciting, actually. To me, solving problems is a bit like a drug. You’re on it, and you can’t get off.

Nobody wants the expenditure of a lease on a factory which lasts 21 years. You can't plan 21 years ahead.

Beauty can come in strange forms.

Engineers are behind the cars we drive, the pills we pop and the way we power our homes.

The important thing is to learn from mistakes - something graduates are adept at. Our graduate engineers are working on new technology - from uncharted applications for our digital motor, to a new take on the hand dryer. With an unhindered mind, nothing is off limits.

Emerging markets are hugely important.