Engineering is treated with disdain, on the whole. It's considered to be rather boring and irrelevant, yet neither of those is true.

Today, computers are almost second nature to most of us.

Enjoy failure and learn from it. You never learn from success.

Emerging markets are hugely important.

Everybody recognizes that if you can make very efficient electric motors, you can make a quantum leap forward.

After the idea, there is plenty of time to learn the technology

Companies are not ingenious, it's the people in them that are.